Work

My career, drawn as a Gantt chart

Four years of keeping projects on schedule: first as a writer, then as a coordinator for 100+ launches, and now on METRO Online.

old habits

Content Writer & Data Specialisttossdown · PK

Project Coordinatortossdown · Canada

100+ projects

Technical Project CoordinatorMETRO Pakistan

now

Mar 2026 — present

Technical Project Coordinator

METRO Pakistan

  • Coordinate technical projects and day-to-day operations for METRO Online.
  • Work with development, QA, ITS, business and external teams.
  • Manage requirements, UAT, testing, issue tracking and production updates.
  • Coordinate website, mobile web and app enhancements.
  • Run eCommerce platform updates, campaigns, products and promotions.
  • Track technical issues and get them to the right team.

Feb 2023 — Feb 2026

Project Coordinator

tossdown, Canada

  • Managed web and eCommerce projects end to end, on time.
  • Main client contact for requirements, feedback and updates.
  • Coordinated design, development and QA to fix issues fast.
  • Tracked timelines and tasks in Notion and ClickUp.
  • Supervised eCommerce setup: products, payments and order flow.

26 launches in PK + 14 in Canada

Aug 2022 — Feb 2023

Content Writer & Data Specialist

tossdown, Pakistan

  • Built content strategies for websites and blogs.
  • Worked with SEO and dev teams on optimized content.
  • Edited and published content in one consistent brand voice.

where the writing habit started

How I work

How a project runs with me

Every launch is different, but the checklist stays about the same.

  1. 1

    Brief

    Write down the requirements and agree on what "done" looks like.

  2. 2

    Plan

    Turn it into a timeline and tasks in Notion, ClickUp or Jira.

  3. 3

    Build & check

    Keep design, development and QA talking, and chase blockers early.

  4. 4

    Test (UAT)

    Test with the client, log every issue and retest the fixes.

  5. 5

    Launch

    Go live, send the update and track anything that comes up after.